Eurasian Networking


For the third time in a row, APAC provided an information and networking platform on HANNOVER MESSE Global Business & Markets -- discussing the opportunities with respect to reform countries and growth markets in the Far East. In 2017 focus has been on investment opportunities in Malaysia and the ASEAN region.



"Doing Business in Malaysia -

policies and incentives for investments"


In the recent years, Malaysia has become a popular hub for global companies in Asia-Pacific. The steady political and economic situation as well as the huge market access to the entire ASEAN region make that country in the heart of Southeast Asia an attractive business location.


At the HANNOVER MESSE Global Business & Markets, the Malaysian Investment Development Authority (MIDA) informed about the qualities of Malaysia as an investment destination and the various support and funding opportunities that the country is offering to foreign manufacturing companies.


Malaysia is integrated in the ASEAN economies being the second-fastest growing area in Asia in 2014 after China. Thus Malaysia is increasingly becoming a choice destination for Multinational companies seeking to outsource their manufacturing processes.


In co-operation with APAC, investment and trade opportunities with the Malayisan Machinery & Equipment sector have been presented in particular. The M&E Industry assume strategic importance to Malaysia’s economic transformation due to its cross cutting linkages with all economic segments such as the primary, manufacturing and services sectors


Investment in this industry has grown robustly in the last 7 years with CAGR of 28.5%. Malaysia hosts world renowned advanced and sophisticated M&E manufacturers such as AIDA (Japan), Tong Tai (Taiwan), SKF (Sweden), MHE Demag (Germany), Bromma (Sweden), Carrier International (USA), Ismeca (Swiss), Besi (Netherland), Mühlbauer (Germany), Emerson (USA), FMC (USA), Schlumberger (USA & France) and Technip (France).


The 11th Malaysia Plan and the Third Industrial Master Plan (IMP3) stress the further development of the M&E industry. The government offers special incentives for high value-adding M&E companies.


ASEAN - "one vision, one identitiy, one community"


The establishment of the ASEAN Economic Community (AEC) in 2015 has been a major milestone in the regional economic integration agenda in ASEAN, offering opportunities in the form of a single market of US$2.6 trillion and over 622 million people - collectively the third largest economy in Asia. Experts of APAC and partners informed trade fair visitors about the "AEC Blueprint 2025" and how German and European industrial players can best be part and take advantage of this enfolding huge market.

Asia-Pacific Association of Commerce

in Europe


Featuring "Doing Business in Malaysia"





24 - 28 April 2017

Malaysia Second Minister for International Trade and Industry, Y.B. Dato' Seri Ong Ka Chuan (picture: right) at the HANNOVERMESSE 2017 APAC/MIDA booth.



All sectors of industry under one roof


With the leading trade fairs taking place in parallel, HANNOVER MESSE 2017 again covered a wide range of themes and exhibits: R&D, industrial automation and IT, industrial supply, production engineering and services, as well as energy and environmental technology.


Global Business & Markets


Global Business & Markets (GBM) is the HANNOVER MESSE forum for international trade. In 2017, over 5,000 decision makers attended the area to discuss new global market opportunities. The line-up included quality advice from expert advisors and a multidisciplinary INVESTMENT LOUNGE – all clustered in a central networking area that attracts business delegations from around the world.

Image: Ten-member Association of South-East Asian Nations (ASEAN), Malaysia high-lighted. Source: Wikimedia.


See you again in 2018!

APAC featured trade fairs and business congresses:

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